Automation isn’t just for tech giants. Thanks to tools like Salesforce, HubSpot, and Microsoft Power Automate, small businesses can now automate routine work — freeing people to focus on higher-value tasks.
The hidden cost of manual work
Manual data entry, email follow-ups, and reporting consume valuable hours. Every repeated process is an opportunity for automation.
How automation helps
- Customer onboarding: Automatically send welcome emails, set up accounts, and schedule follow-ups.
- Sales tracking: Sync data between CRM, email, and billing tools — no double entry.
- Task management: Automatically create support tickets or tasks when customers submit forms.
- Approvals and notifications: Route documents to the right person instantly.
Benefits beyond efficiency
Automation reduces errors, standardises processes, and creates a better customer experience. Employees spend less time on admin and more time on strategy, service, and innovation.
Where to start
Begin small: identify one repetitive process that causes frustration and automate that first.
